What does Herzen Co. do?
Herzen Co. provides fractional product leadership, custom product builds, and custom project management solutions.
FAQ
Answers before the sales call.
Straight answers to help you understand the work, compare your options, and decide whether Herzen Co. is the right fit.
What is fractional product leadership?
It is senior product ownership on a fractional basis: roadmap, backlog, sprint cadence, stakeholder alignment, delivery risk, and metrics.
How much does product leadership cost?
The primary product leadership offer starts at $2,000 per month.
How quickly can an engagement start?
Most product leadership engagements can begin after discovery, fit confirmation, and access to the right team context.
Do you build software too?
Yes. Custom builds can include discovery, prototypes, MVPs, full-stack web applications, internal tools, launch support, and documentation.
Do you offer custom project management solutions?
Yes. This is for larger launches, operational overhauls, and cross-team work that needs senior ownership beyond the standard product leadership scope.
Do clients own the work?
For custom builds, clients own agreed deliverables, code, documentation, and project assets according to the engagement scope.
How is fractional product leadership different from hiring a Head of Product?
Fractional leadership gives a team senior product ownership without the cost or lead time of a full-time executive hire. It works best when the need is immediate, the scope is focused, or the team is not ready for a permanent role.
What happens on the first call?
We review goals, current blockers, team structure, timeline, and whether product leadership, a build, or project management support is the right next move.